A guide to visually attractive web design, content & images increase conversion

Let’s accept the fact that a visually attractive web design and content or images help a marketer connect with his target niche a better way. A potential client believes in quality, not quantity. Hence, in spite of creating lots of images, it’s better to showcase right images that reveal right words only.

The professional-grade visual content or images need the right tools to be created. The visually attractive images can maximize your visibility on social platforms and help you in the branding process. So, let’s find out how to create a lucrative homepage with an excellent web design that becomes really interactive to connect with your target niche.

Find high-quality free image sources

There are numerous free images sources on the web that offer thousands of high-quality images for totally free and with no requirement of attribution. Some free image tools focus on technology and business collections whereas some others focus on landscapes.

However, with these sources, you can get an availability of a huge amount of high-resolution images which are ideal to be used for blogs, slide deck, social posts, and articles. You can customize the images to make those more attractive and target your audience also.

Some Free stock images resources

Understand the color psychology

psychology-of-colour-webmoghuls

You must understand the color schemes to use for your visual content. You can try a free color-scheme finder that helps choose the perfect color for the images. You can use Adobe Color CC to pick the right color for your image.

You can start with pasting the hex code of your chosen color and select the Complimentary from the Color Rule Drop-Down menu for getting the best-suited color for your visual content. This tool will help you contrast overlays and choose font colors and icons to be used in the images.

Understand the magic behind a symbolic image

powerful-image

A strong image completely speaks to the target audience with its symbolic approach. As humans love connections, they naturally derive intense and ambiguous meanings from the visual content.An efficient symbol has its own magical capacity to deliver right messages to the target niche if you choose it for marketing purposes on social media platforms.

There is no doubt that in terms of copywriting, the key to success is creating visually attractive content to convince your target niche for getting the most desired results. The image should not show the marketing appeal but must be connected with the emotion of the target audience so that they get attracted to it.

Get the ideal tool for font combinations

You basically don’t need to be an expert to choose fonts for your images. With the right tool, you can have top-notch font combinations from the specialists and can see how the combination looks best with the images and graphics to enhance your web design.

Canva.com

canva-font-tools
Find a font combination for your design needsSelect a starter font

fontpair.co

fontpair-font-tools
Font Pair helps designers pair Google Fonts together.

typotheque.com

typotheque-font-tools
Typotheque type foundry

font-combinator.com

font-combinator-font-tools
The Web Font Combinator

Try to get font recommendations online if you want the best visual content. Once you get them, start making them more appealing and convincing for targeting the right niche.

Showcase the website as a visually attractive platform

Want your images to deliver the most desired outcome? Then stop targeting your product; rather create a stage for the audience for having the best experience through your visual content. You can opt for some online ads which will create the platform for the experience which will bring more potential buyers for your product.

When you will select images, you will need to consider the symbolism also because this way you can consider the target audience. The visually appealing elements will showcase the creativity of the designers and also will illustrate their professionalism.

Final verdict

No matter which content you are working with; it can be GIFs, videos, slide decks, infographics, graphics, images, posts, etc. Well, the visual content should be very appealing so the images can tell a complete story to the viewers. Images are a crucial part of social media marketing also. Hence, you must opt for some visual content tools to enhance the branding and engagement.

What are your thoughts on utilizing the stunning visuals as the weapons for branding awareness? Have you tried to make your images compelling enough? If yes, then do not forget to share your experience with us in the comment section below.

Digital Marketing vs Traditional Marketing

There has been a considerable rise of late in the digital marketing space with more and more organisations opting to promote their products and brands in the virtual world.

The internet has provided a stable, progressive – not to mention cost-effective – platform to businesses to reach out to wider audiences, unbound by geographical peripheries.

Social media and internet ad tools are a great medium for interacting with customers using innovative forms of content presentation; a trending tweet, a Facebook poll or even an engaging blog post – each has the potential to gather a substantial number of followers in a matter of minutes.

On top of that, there are various tools available that could be used to determine the metrics of user response, google Analytics being a primary example. A periodic assessment of traffic that is directed to a company website through online marketing means could help to determine how well the approach is working.

Add to that the reasonable cost involved as besides the internet and electricity charge, the rest in terms of effort spent in content creation and distribution is marginally low. However, there is one definite disadvantage to using digital marketing methods. One has to depend on the customers’ access to the internet and technical astute in using the web.

On the other hand, traditional marketing methods have a proven success rate. Such methods include print advertisements like flyers, newsletters, billboards, newspaper display ads, and television commercials and radio spots promoting a product or business.

This form of marketing has a greater reach locally since all it requires is access to a newspaper, a television or a radio – an ask which even the remotest local pockets could meet. Rather than the customer going online to discover your business, you have the choice to bring your service or product to the customer via traditional means.

One disadvantage of conventional marketing though is the relatively higher cost incurred in advertising as every single print space or television slot costs enormously.

So what would be the best approach in choosing a marketing means to promote one’s business? The smart route is a balanced combination of both means to achieve the most effective results.

Most businesses inclined towards innovative marketing trends tend to effectively feed one means off the other. For example, a printed newsletter may contain online information such as social media or youtube links while a blog post may embed relevant information about a television commercial or radio spot.

Most corporations who have thus far only stuck to traditional marketing are finding themselves lagging behind by overlooking the digital space. Contrarily, replacing the existing methods with new-age online marketing means can prove to be dangerous as these methods have been around for a long time and have a proven success rate.

Video – The Sixth Most Popular Content Marketing Tactic

Of late, many folks I’ve come across tell me that their most-visited site besides Facebook or Twitter, is Youtube – not much of a surprise there. So, what could make a simple video-sharing site such a favorite draw with internet users? The most popular and evident reason for this, besides others, is that it enables one to post their videos for the entire world to see.

It’s like starring in your own little movie that entitles you to your five minutes of fame. Users on the site search through millions of such video content for information and entertainment. This in itself is a highly potent combination wherein both “information” and “entertainment” combine to create high levels of audience engagement.

Consequently, it is this opportunity to grab the audience’s attention that prompts several entrepreneurs to create videos for marketing their products and services.

Small-time businesses and start-up companies benefit hugely by creating compressed 5 to10 minute videos that range from describing their products and services, providing information about their company or business, to demonstrating solutions to a problem that they can handle effectively.

“The beauty of developing a video marketing plan is that you are making it easier for the viewer to be exposed to the information you are trying to communicate.”

– Chris Sandoval
courtesy interactmedia.com

However, creating a video alone does not ensure it’s reach to a widespread audience. This is where video marketing comes into the picture. So what exactly is video marketing? It is the process of not only uploading your video to a video-sharing site like youtube or vimeo but also leveraging its proper distribution across the internet in order to build a rapport with a wider audience.

Studies have shown that there is much better retention in the viewer when using audio-visual techniques to pass on information. Also audiences stay on a site longer when a video is embedded showcasing the gist of the information provided as opposed to text.

The smart way to proceed after uploading your video to a sharing site is by suitably tagging it with keywords relating to the content, after supplementing it with a good title and description.

This is vital as it can guarantee a good ranking for your video in youtube search results as well universal search results. Google does a good job of streaming traffic to your video provided the tagging is done comprehensively.

Social media sites like Facebook, Twitter, LinkedIn can be used to post videos in order to reach users and take advantage of news feeds which pick and highlight content based on the ones with the most number of likes and comments. Using videos with blogs is a common practice these days wherein bloggers feel they get a better emotional connect with their audience through the use of rich media content.

video-stream-website

Some interesting numbers :

# About 46% of people say they’d be more likely to seek out information about a product or service after seeing it in an online video.

# Video is now the sixth most popular content marketing tactic,as 70% of B2B marketers use some form of online video with their overall strategies.

Overall, a lot of emphasis should therefore be placed on making the video content highly interesting and rich. Good quality of video paired with the use of simple, easy-to-understand narrative, straightforward sequencing sans complicated jumps and shifts, all combine to create an audio-visual appeal that warranties that the viewer stays hooked.

Also, splitting heavy content into small 5-10 minute portion sized videos is a good practice along with the use of non-monotonous visuals.

The richness of the content comes from the information that is being shared, which could be a unique, never-before-seen-or-heard-of kind of thing or something very funny that makes the viewer go for reruns of the same content.

All said and done, it is small wonder that video marketing is fast becoming a true value-oriented means to gaining wider reach within the internet community.

Designing for User Experience

Most designers these days are heard coining the term User Experience (UX) without often a clear idea about the concept. Some think of it as the “magic wand” that would make users love their website. But hey, isn’t that what finally drives the business? Conventional definition of User Experience describes it as the overall perception and interaction of the user with a product or service.

But UX is not just interaction of the user with the system, its main attribute is probably usability. So let’s try and define the usability and UX goals that we consciously know. Common usability goals are effectiveness, efficiency, safety, ease of use, good utility. Similarly, common UX goals could be summed up as entertaining, fun, rewarding, aesthetically pleasing.

“The architect should strive continually to simplify; the ensemble of the rooms should then be carefully considered that comfort and utility may go hand in hand with beauty.” –

Frank Lloyd Wright

So is there a trade-off between usability and UX? Can a product be both safe and fun? The answer is most definitely yes! In effect, usability answers the question – “Can the user’s goal be accomplished?” where as UX answers the question “Did the user have the best possible experience?” A designer can absolutely model a product keeping both these attributes in mind.

Now coming to the other attribute of UX, which is its association with interactive system design. The phenomenal success of the i-Phone is a primary example of the same.

“The iPhone is a digital experience in the literal sense of the word. The user’s digits roam, stroke, tweak, tweeze, pinch, probe, slide, swipe and tap across the glass screen forging a relationship with the device that is like no other.”

Stephen Fry

Throughout the process of interactive design, designers need to be aware of key aspects in their designs that influence emotional responses in target users. Hence designers employ the use of expressive interfaces to convey such aspects. Having said that, it is often argued that UX cannot be designed.

It is because UX designing depends not only on the product itself, but also the user and the situation in which the product is used. The stimulation that a product provides depends on the individual user’s experience with similar products.

Users have different expectations, different goals and hence use the product in different modes. For example, the way one user perceives a movie might be different than that of his/her companions – which might be based on previous experiences of movie-watching.

It is also a general observation that UX evolves over time. The first time a user tries a product might be with a slightly negative experience. Over a period of time, as he gets more familiar with the potential and features of the product, he might get more emotionally attached to it, leading to more enriched UX. Hence its more apt to say that designers design for UX.

Besides designing the product, the designer can anticipate the potential ways in which the user might receive it and model the product based on optimum levels of user expectations and then some more. After all, it’s not enough that a user comes upon an application and says “nice”, its definitely more gratifying when the user exclaims “wow!” in complete appreciation.

Online Brand Building Through Social Media

In today’s web-savvy world of customers, a huge key to the success of online brand building is Customer Interaction. Brand management revolves plentily around building relationships with customers, providing them with useful information about the product/services, and answering their queries.

Hence its best to say that relying solely on SEO techniques like keywords and content, would not solve that purpose. Today, companies must integrate SEO with social media to promote their brands.

A huge scope has been provided to companies through the popularity of social media sites like Facebook, Twitter, LinkedIn etc., to reach huge audiences. Consider this :

The world population has been recorded as around 7 billion in 2012. Facebook hit 1 billion users in 2012. Hence, there is scope of tapping almost 1/7th of the world population in promoting one’s brand via the use of Facebook.

However, the use of these sites does come with a price. Companies need to stay on top of current trends and also maintain their social media pages in order to combat competition. Any form of negative media or campaign might prove highly detrimental.

A user would hardly think a minute before moving to another page if he/she comes across any negative reviews regarding the product. So ignoring bad press would not help your business.

Indifference might prove to be a killer in this clamour for promoting via social media. So the brand builders should make sure they not only provide information, they should also acknowledge negative comments and also gauge the reasons behind the customer’s peeves. The goal is to make sure the comments and tweets of appreciation severely outweigh the negative reviews about your product.

With the emergence of newer review sites like Yelp, bing, etc., more and more consumers have turned to a feedback and PR style. Companies looking to succeed in this ever-growing world of online media need to extend their reach using both social media sites and SEO techniques because that’s where the future is headed.