admin, Author at Webmoghuls

Top Things to Note Before You Develop a Website

The single most essential piece for any organization in this current world is – Website. Your Twitter profile and LinkedIn company page might be essentially important, but eventually, the terminus you endeavour to bring the folks to, will always be your website. Therefore, it is necessarily essential that the Web Design in your website delivers a great user-friendly experience along with an amazing rate of conversion so as to garner a profitable chapter.

Few of the points mentioned are obvious enough, but however, it is necessary to introduce a checklist, generally in cases when you think of redesigning the site of your company or give attention to the thought of developing a website for a startup.

The thing which you can overlook at the beginning of developing a website is the requirement to make the users garner the feeling of security, at times when they are supposed to register the details for payment with you. The Responsive Web Design and Social Media Integration are a must if you wish to future proof the website.

The next innocuous feature involved in Web Design is color. Selecting the correct color or colors for your website assists you to showcase the brand and portray the message in an effective manner. Distinct colors permeate distinct emotional feelings and reactions. Blue is visualized as a trustworthy and calm color but at the same time, it is a corporate color, as well. While yellow appears to be a playful color and red evokes out to be a passionate color highlighting urgency or danger. Therefore, choose your color wisely.

It is said to be a known fact that each and every business requires a website to be effectively successful in this particular age. For most of the folks, it is hard to create a feasible website as most of the people simply do not have apt skills to develop one on their own. The total amount associated with creating a website with appropriate content differs from professional to professional. However, for most of the start-ups or small businesses, the requirement to create a website turns out to be difficult. This is because of the reason that the folks have no idea of what they require at the beginning of a website.

The matter of fact is that the job involved with the structuring of a successful website must be performed in an upfront manner. There include top six steps that must be considered before, you begin structuring a website. If you have a website already, the necessary information mentioned below might assist you to analyze why your created website is not successful as it must be. Either of the ways, just by reviewing the listed steps, you are sure to save considerable tons of money, time and frustration that goes into making a functional and interactive website.

Step 1: Feasible Strategy:

The first and foremost step with what the folks often grapple with is a feasible strategy. One of the issues faced by the people is that they do not know what they want. They do know that they require a website, but they garner a vague idea regarding what motive, the website must serve. Moreover, they rarely take relevant time to consider mapping their requirement to showcase the world about their business and themselves. It is certainly imperative that you conduct this before you formulate your website.

The major point of all this is to structure a website that will run successfully. For this, you need to take some time and think regarding – who you really are, what the ground values of your relevant business are and what you are actually passionate about. If you find it difficult to establish your essence, then how will you know what your requirement is?

When you are not able to clarify, the missing clarity is visible to the website visitors. You must always keep in your mind that when you showcase a website, you are conveying a significant message to the visitors or customers of your website. It is completely up to you to determine whether the message is professional and clear enough or it appears complex or confusing. Therefore, it is necessary that you begin with an implementation of a feasible website strategy.

Step 2: The Journey of the Customer:

Once the core values have been established well regarding the grounds of your website, communication of messages to the visitors, you must begin by envisioning what your website must include. You must first begin by analyzing the impression of the first time visitors. This is said to be an essential detail to consider at the time of planning the website. Again, this must be on the basis of a single message which you have decided to use as a communication with the folks throughout the website.

The next essential aspect of this is catering a clear idea regarding who is the optimal visitor or target group of your website. Who are the end users, whom you wish to target who are likely to take relevant advantage of the goods and service? A great deal of information which you will include on the website will be on the basis of the answer to the above question. For instance, major statistics portray that the young women and men spend a major amount of time watching the site YouTube. This means that the audience is basically the younger generation whom you can attract through your website by including more of the videos than written words. In basic words, you require considering what the target audience relish which will make them will remain on your website for a long time. This is a measure which also helps you to determine what kind of content you are required to include as you structure the website.

Along the entire way, you must also keep your basic message in your mind because it is the base of your strategy for the website. You require visualizing how you the target audience of your business to swirl across on your website and what is the impression drawn out through every basic turn. As the user goes from one page to another, are you able to send across a clear and articulate message regarding what your brand and company is about? What are the necessary pages that must be included so as to make it easier for the end user to browse through the website? Your users without fail or complications must be able to get their way through distinct pages which are up for them. You must analyze the content as well which would make them stay on a particular page for long. Mentioned above are the apt questions which you must consider asking yourself before you move ahead to formulate and develop your site.

Step 3: Sitemaps:

As you move ahead with your website, you would like to consider the experience of the user. You would want to begin mapping out the pages of your website. It is likely that you do have a basic idea regarding which pages are best if you have it on your website, however, putting a final round of pencil to the paper or figuring it out would be a great assistance for you to get the view of what web pages you must design. However, you can also take the assistance of the programs like the paint so as to endow with a feel-good pictorial representation regarding how your business site must pan out. However, there is something charismatically articulate regarding putting the efficient points on paper and drawing a perfect line to it as it seems to present things in a viable manner.

It is generally recommended for you to generate a flow chart or mind map to design out the procedure of building a website on the basis of the page by page. At the time of mapping, you would want to figure out the basic categories in the top level menu. After this, you carefully begin to map the pages section wise in accordance with the website. You must be sure that as you map out the website, you must take time so as to consider the user experience for each phase.

Step 4: Wireframes:

The next efficient step that you must take is formulating your website with wireframes. Folks often face a problem with this step, however, the essential key to this is to present things in a simple manner. Each of the webpages must convey a particular objective. This keeps your users away from complexities at the time of navigation through the website. You must remember that a user who is confused or puzzled does not purchase, therefore each need requires to be arranged in a manner that the users are able to find their requirement as they quarry around.

Step 5: Content:

The content provided by you does not play a role in building the website but assist in bringing more and more users to the site causing them to stay and interact on the website for a longer time. This is essential at the when you wish to get users to your website to buy goods and services so as to hold a better rank of the website on the search engines.

Again you must pay attention to who the users of your website are and what kind of content they generally relish. It is great to have a blend of the contents that are written, videos and images in general cases. As you prepare your website along with the content, you must take a considerable amount of time to analyze and examine whether you are exhibiting it in line with the apt message or not.

Step 6: Web Design:

The Web Design is an essential part of the strategy of the website. However, the folks put a lot of emphasis on it and not much in other essential areas. In most of the instances, the users allow the design of their website to hold them back. Web Design must be simple. The users are drawn to an element that is attractive visually. You would want to select the design which would make the users visit the website and be there for a long time. That is it. Apart from this, you would want to make sure that the design remains consistent with branding and overall communication.

Digital Marketing Trends in 2018

Instagram, Facebook, Twitter and various other famous social networks update their respective platforms continuously. That is the reason it is censorious for the Social Media marketing team to be up-to-date with the current developments in the area of social network and digital media. To assist you to brace for the upcoming alteration in 2018, we have clubbed together a long list of top-class Social Media Marketing trends which you must know.

Let us dive forward.

Mobilification:

We have heard a lot regarding mobilification for the past few years, however for some insane rationale; most of the businesses are not taking any action. You can stand in a queue anywhere and can just analyze what the folks are doing. It is a complete assurance that the folks are likely to have their minds buried in the mobile device. Mobile is sure to remain, the top priority for the digital marketers for the coming years.

You must put the mobile-oriented strategy in the right place to engross with your customers and prospects. Consideration of mobile strategy means having a mobile-friendly website with the ability to directly send the text messages to the end customers. For instance, a restaurant industry has the potential to easily get away by transmitting special texts once a week, while a medical clinic would be considerably hard pressed on sending something or the other on regular basis.

Therefore, sending two to three messages a month, a hilarious text, a promotional text and a text with a call to action, would just be an apt start off. Once you begin, you will be quick in gauging how many texts your end users or audience will answer to.

Media Properties:

What kind of business do you manage? Regardless of the answer, you can think your business in relation to Media Company. From where do you avail most of the information regarding what is happening in the globe? Whether you go through the news via the online platform or still rely on newspaper, the news report manages to keep the folks engaged for the month, week or day.

Likewise, the best manner to manage the discussion in relation to your customers and prospects is to be before them with standard content. You can commence a media podium which is completely focused on conveying authentic and helpful content to the target audience. This can mean a well-thought blog, podcast or live stream video filmed on weekly basis. A business producing the best content is likely to be on the top.

Chatbots:

Chatbots are in a rage for an amazing reason. If you are not familiar, you must think them as an interactive tool on the side of a website that can answer the questions and comments of the customers. Chatbots are utilized for the purpose of engagement, asking of general questions, solving of customer service problems and for closing business deals. You can launch a Facebook or website chatbot to communicate with the prospects. You must find something hilarious and engaging to begin a conversation, as the chat requires to be initiated by the prospect.

Reviews:

The organic traffic from the SEO or Search Engine Optimization continues to be the best source to garner web traffic for any business. While there involve a lot of components involved in ranking, the number of website or social reviews that you garner is a key ingredient. Google ranks the website by analysing the Facebook reviews, Yelp reviews, Google reviews and more.

While the reviews are important for the rankings in relation to search engine, they can play as a catalyst to make or break a definite sale. You must gather a standard plan to get reviews for the business you run. You must be careful that you do not incentivize the users, but however, you must have a definite system for requesting reviews.

Video

In maximum surveys, the consumers state that they prefer video over messages. Videos assist in telling a story which is compelling in nature, to get the brand’s agenda across in a faster manner, thereby ameliorating sales. Video on a sales page or landing page, for instance, can assist you to increase the conversions by a margin of 80%.

You can get started by perpetrating to formulate four to five videos a month. Whether you aim at doing a YouTube video, Facebook video or a video just for your business website, it does not matter. You must obtain the habit of creating video content for your customers and prospects.

Nothing on the social media is as attractive as a well-prepared video content. Whether you are marketing on Twitter, Snapchat, Instagram, Facebook or YouTube, it appears that the social engagement statistics are heading to be across the roof in the year 2018.

In case, if you are not very convinced, the Social Media Marketing statistics for video proves why videos are worth getting your attention:

Viewers of the Youtube site view billion hours of video every day.
Users of Facebook consume more than eight billion videos daily.
Eight-two percent of the Twitter users view videos on this platform.

Video content can appear in various forms, from live streams to 360 degrees. This endows the digital media marketing team with a considerable amount of flexibility at the time of planning a video campaign. One thing which you must keep in mind is that mobile device always comes first.

As the ninety percent of the total twitter views and sixty percent of the YouTube views are from mobile device users. Due to this basic reason, about sixty-five percent of the marketers have considered elevating their yearly budget for the mobile advertisement to focus more on the videos this year.

Direct Response vs. Branding:

Conveying your story vs. conveying the folks what to conduct is critical. To portray a more evocative picture, go through the example given below.

A client, Educators Union, hosts splendid events around the year providing value to the members, thereby depicting their brand well to the concerned community. Frequent times in a year, the brand host a scrap day, enabling the members to get papers which are to be shredded at zero cost.

Their communicative team is always there to assist and make it a joyful community oriented day. There include no call to action. By this way, the team keeps their brand name recognizable in the respective community.

Therefore, you must stop putting all the attention on call to action and must make sure that you are first delivering value, delineating your respective business in the best light and narrating your story rightly to the audience at large.

The social media influencers are getting more influence:

The major advantage of the social media influencer marketing is that it thoroughly helps in establishing the brand. When the brand works with a top influencer in the market, the marketer might expect a heated competition in the market. To neglect the ultimate pressure of emulating with the other brands, marketers look out to develop a lasting relationship with the key social influencers.

However, there has been advancement this year in the field of influencer marketing which constitutes to authenticity. The consumers will easily be able to detect the influencer brand cooperation that is forced and might call it off. This is the reason why the savvy marketers focus on formulating an organic relationship with the influencers who would mesh with the brand in the year 2018.

Unveiling 8 Basic Responsive Web Design Myths For 2018

Myths are the restraints on the way of progression thus resulting in the waste of time. The responsive web design has proved to be immensely beneficial in the past. But the influence of the responsive model is such that when the time of the transaction is a little more, the client refuses to pay.

Myths about a notion start circulating around whenever something new is being generated. It is, however, the character of a few people to affect the common mass by spreading the word on the street. These delusions can prove to be fatal while scheduling, studying, evaluating, and implementing the forthcoming responsive project. Below enlisted are the few busted common responsive design myths.

1) Test the universal acceptability of designs on all gadgets

This notion is just like a hymn chanted in the field of responsive pattern, which advocates the design for all devices. However, the patterns are not required to be tested on all the devices available in the market.

In such a case the most feasible solution would be the small samples. The testing should be done on a few available devices which are able to cover the fundamental aspects.

2) Responsive designs are solely mobile based

The notion of responsive design came into being with the incessant growth of the use of mobile for web browsing. While designing a responsive website a few things are needed to be taken into consideration.

The different kinds of visitors involved
A device that can be used by an operator, irrespective of a TV, desktop or a mobile phone
The location of the users and their behavioural approach while gaining access to a specific web design.

While developing a responsive design what needs to be kept in mind are the format, font sizes, and the resolution in all possible ways. Last but not the least, the increasing level of performance of your website must also be observed.

3) Variation of devices is significant in responsive design

Nowadays, a majority of the web designers develop the websites in such a style which measures down the resolution of the images and videos to fit few devices. This approach, however, is not the correct one. If a developer claims a design to be responsive then it must be easily reached through any device and not the particular ones.

4) It is impossible to avail a design for every use case

A design shall not be considered to be responsive if it fails to take into consideration, all the use cases. The use cases are of great importance in this kind of design. A website must be developed in such a way so as to be able to work for literally anybody at any point in time.

5) The designs are detrimental to typography

One of the biggest flaws with regard to such designs is the typography. In most of the cases, this part is observed to be the most neglected one as the developers think to a greater extent about the device but not the design.

While building an effective and responsive design it should always be kept in mind that the users are the final consumers of your website, therefore, the readability of the content must be ensured. The layout must be proportionated in a correct way while the rest will follow.

6) Designs slow down owing to heavy page load

It is quite difficult to determine whether the methodology holds the problem or the developer who is executing it. Therefore, at the end of rope one would always end up blaming the other in this case.

The websites built using responsive design provide a great desktop live through, irrespective of whatever device they are using. However, in case of mobile users, it not only takes more time for a page to be loaded but some properties of the page are lost in the process. But, for that matter, the methodology could not be blamed but the person who implemented it.

7) All screens necessitate image optimization

While building a website using responsive design, the work structure does not gel with the images exceeding the size of the container quite well. You rather have to implement the background size properties to measure down the images to the grid.

8) Responsive designs conceal the content

This is a myth that contains utter absurdity. The motive of the responsive web design is to make it available and reachable to all. There is no point in hiding a content which you have added to the website for good. Hiding of content is not appreciable as you must have worked on it whole-heartedly to come to a point.

Final thoughts

With the evolution of the new-age smartphones inundating the market, any kind of content is accessible at any location but the point is how efficiently you can deliver the appropriate result of browsing to the customers.

Top 20 Aspects to Be Focused On Before Initiating Web Development

In the recent past, the dimensions of online marketing and digital business have undergone a huge conversion and the concentration has moved to providing the user with a lifetime experience so that the bounce rate can be reduced. The design of a webpage is the prime attraction of web development because this factor is able to keep a user glued to the page.

1. Clean and SEO-friendly design:

While designing a website, the SEO factor must be taken into consideration so that the webpage can be easily traced to the search engine. A web design should be SEO-friendly because it is an important aspect of web marketing.

2. Authentic content:

It is essential to generate a classy and authentic content while developing a website which bears relevance to your company and its products. More than anything else, the content that is published on your website must shout out the unique voice of your brand.

3. Mobile websites vs. receptive sites:

In the recent past, the number of online researchers using mobile device has increased significantly. In order to influence the increasing population of the mobile users, the business-holders must make sure of the fact that their websites can be reached through the aid of any device.

4. Choosing a host or domain:

A bunch of factors is needed to be taken into consideration while selecting a hosting site for your venture. The set of factors include space, bandwidth, price, and security. An effective service of support should be provided by the web hosting service provider.

5. Responsive color selection:

The selection of colors for your domain is far more important than what customers recognize. While choosing colors for your webpage, you must take into account the target viewers, branding, company’s specialty and the components of the color theory.

6. Simple yet professional design goals:

A web developer must have simple yet professional web development goals to generate strategy which seems appealing to a user but reflects professional look from all angles.

7. Loading times:

Nothing more than a sluggish loading time can infuriate a viewer. The webpage’s loading time must be assessed occasionally, once it has been dispatched.

8. Multiple browser compatibilities:

The number of browsers has been steadily growing in the recent past and it can be frustrating to keep pace with all of them. It is important to make sure that your site is accessible through multiple browsers including the old versions.

9. Incorporation in the social media:

Incorporation of a website into the social media has become more of an essentiality, than a novelty. The platform of social media provides the users with the opportunity of brand promotion, knowledge of latest news, and reviews.

10. Customer testimonials:

Owing to the promotion of your business, the testimonials by the customers can be employed to exhibit the skills of your company, consumer commitment, and the products of your company.

11. Tracking:

Among a range of tools to select from, the web designers possess the devices essential to compute the ROI, precisely and effectively. These tools can be employed in both conventional and mobile websites to screen conversion, traffic, and engagement.

12. Complete sitemap:

In order to navigate a website easy and smooth, a sitemap is provided to the users which render the information on how to explore the contents.

13. Stock images:

While integrating images into your website, consider to obtain a permission on paper for its usage, and if applicable recompense for it.

14. Active blog:

If your posts inspire the readers to establish a relationship with your brand, then consider introducing a blog which is an exceptional way to interact with them.

15. Call to action:

Featuring this on your website will inspire the consumers to interact with your business. The tab “contact us” reflects that your enterprise is keen towards growing a relationship with the consumers.

16. User experience:

The user experience is one of the factors that conclude the length of time that the user is going to spend in viewing a webpage.

17. Navigation:

In order to trigger the effectiveness and attraction of the navigation of your website, it is mandatory to manage a detailed review of the site as a visitor.

18. Backend services:

A website without backend service would make it bland and unappealing to the users. Therefore to make your web design attractive, a functional program at the backend is important.

19. A plan of action:

A properly perceived plan allows you to determine a goal and cater to you the ways to achieve them.

20. Choosing a designer:

You must choose a web designer with the utmost care and he/she must be skilled enough to make a compelling design.

Verdict

Prior to going aboard with web design company or web development, consider the above-mentioned latest ideas that are required being focused on.

Efficient Ways to Build a Successful Content Marketing Strategy For 2018

In case you are involved with any kind of content marketing like eBooks, blogging or social media, you must have a content marketing strategy. In order to develop a successful content marketing, you should plan in advance for the upcoming year, 2018.

Proper preparation, better ideas of SEO, and advanced technologies will help you build a revolutionary content marketing strategy in the future. Here are some of the most effective content marketing tactics that you should apply for the next year:

Create great pieces of content

This is the most important part of applying your strategytohis is where your goal starts. You need to put extreme time and effort for building excellent content pieces. Outsourcing content is definitely easy but you should try to utilize in-house content for better success. Build a content team if you don’t have and share your ideas and plans with them in a meeting.

Your content should connect to your goals. Be dedicated to the goal-driven success and don’t waste your time or effort to the content that is not aligned with your goals. Your content should be authentic and aligned with a cause. In order to bring the best performance of your content, you often need to invest some money to meet the rising demands of the market.

Reap the benefits of growing media

Your content marketing success starts when people read, share and distribute your content. And for that, you should have up-to-date info regarding the trends about the growing or future media to shape your content strategy.

Visually rich content like infographics, photos and illustrations will boost your content marketing efforts. Live streaming is more useful to share on the social media. Try to make a strategy of applying daily live streaming video into your content.

Rather than building desktop websites mobile-accessible, you should build mobile sites which open on the desktop screen also. This will change your content operation and it will not just attract the mobile visitors but also the desktop users.

Alongside the live streaming video, you can only opt for the recorded videos which are casual and can bring almost 79% traffic to your content. Your video promotion includes uses of advertisement and social media sharing as well.

Make your content optimized for different platforms

In order to encounter a significant transformation in your content, you should optimize it for other platforms. Mobile marketing is popular now and the voice-to-text is going to be the main player in 2018.

Voice search is the most significant trend in 2017 and will be more popular in 2018 also. If you still haven’t used this platform, it’s time to focus on it! Asking for directions is the prime job of voice search and the inclusion of content will attract the present requirements.

IoT (Internet of Things) is another trend in today’s market. In order to revolutionize your content marketing, you should create content for the IoT devices online.

Smart speakers will be a leader of the content strategy in 2018. While people are using Siri today, devices like Google Home and Echo will also become popular in the upcoming year. Displaying your content on the voice-only devices will help you build an accomplished content strategy.

Start personalizing content

Producing unique content for different niches that can appeal to more visitors or customers is considered to be personalization. Unique content brings the possibility of promising clients and drives huge conversions as well.

Personalize the content of your eCommerce websites, depending on several clients’ interests and purchase habits. Explore the requirements of your clients and personalize the content for the rising market.

Another easy personalization is done by email marketing. Promote your content through emails, targeting your audience. In order to reach more customers, you can opt for marketing channels as well. You can personalize your messages to send the potential clients. Build more creative and efficient market by personalizing your content.

Pay heed to content distribution

According to studies done by the content marketers, creating excellent content pieces and distributing them to the target audience are the best ways to accomplish your content marketing. Different distribution channels like paid, earned or owned will play a major role in 2018.

The owned channels like blogs will need you to get more traffic than before and earned channels like social platforms will develop more with their paid elements. A strong existence on the paid media channels will make your content strategy successful in 2018. Hence, you should focus on the paid promotions for better client interaction.

Mastering earned media is really difficult. You have little or no control over this channel. Try to increase your social media posts in the future. The owned channels like blogs and websites also need your attention.

Conclusion

So, these are a few effective ways to develop a successful content strategy. Is there anymore strategy in your mind? If yes, feel free to share with us.

Consider 20+ Steps to Accomplish Social Media Marketing Successfully

In the present era, while getting started with your business it has become a trend to promote your business through social media marketing. If you are a novice in this field and need guidance to plan, calculate, and execute your promotion campaigns then some points have been itemized below which would help you progress with your trade on social media.

Develop and analyze your brand

1. Corresponding to a research, the social media activity of a particular brand plays a significant role in the decision of the customers to buy an item. It has been revealed that nearly 20% of the buyers check for the social media presence of a brand before making the purchase decision.

2. It is highly important to recognize your competition and evaluate the tactics to realize the strong and weak points of the competitors with relation to the products and services offered. Thus, analysis of the competition in social media marketing is a serious matter in the blueprint of social marketing.

3. The on-going media marketing is needed to be discussed with the marketing professionals on social media.

4. Undoubtedly, using social media in a correct way can be unimaginably effectual and fun form of promoting your business that is likely to bring together and nurture a huge bulk of high-quality leads.

Optimization of your social media profile

5. The first step to optimization of your profile while preparing it for being used social marketing is, to select the proper and high-resolution images that will attract the customers and persuade them to buy your product.

6. The media makes your brand thriving online. While strategizing the social media promotion, you must provide the viewers with few details of your brand but not completely.

7. The services provided along with the products such as mode of payment and delivery must be illustrated in the post of your brand. This would give the consumers a clear picture of what you are offering to them.

8. The notion of including “call to action” in your strategy of marketing can prove to be quite useful as it provokes an instant response of the viewers while using such terms like “contact us”, ”look further into”, and “visit us today”.

Classification of target audience

9. Having a clear idea of the demographics that you are concentrating on will certainly provide you with the desired conversion rate. Your post must be designed in such a way so as to attract the age group whom you are targeting.

10. The location of your business must be mentioned so that the consumers can rely on your information and deem your business to be authentic. Moreover, the mention of a place will help them to figure out how swift their product is going to arrive, which on the other hand will entice them to return to your website.

11. Fabricate a complete description of the person whom you are targeting as your audience. The more description of the person you include, the easier it will be to execute your personal brand strategy.

Budget planning

12. Budget is the favorite and the not so favorite word of every vendor. It serves as the base of every business campaign on social media and the prime factor of effectual development of the social media marketing.

13. The advertising budget is the most crucial thing which is needed to be strategically spent on the promotion of the product and reaching the targeted consumers which on the other side would make the chart to rise incessantly while imparting considerable profits to the company.

14. In the present days, almost 88% of the companies are using content marketing strategy while showcasing their brands. Therefore, decide carefully on how much to spend on the content marketing.

Creation of content

15. The content strategists must be hired to generate personalized content by all the business channels on social media.
16. The contents must be made relevant to the age group of the audience whom you are targeting.
17. Email-marketing can be yet another strategy to let your audience know about the latest offers and discounts provided by your company.
18. Despite the highly effective strategies, it is always better to campaign your business in person; therefore, the need for on-site campaign promotions.

Posts on social media must be scheduled

19. The automated tools provided to you by the social platform must be used for the effective promotion of a brand.

20. Schedule the posts on optimized timing, in doing which you do not have to be attentive about posting your brand rather it will be posted automatically at the scheduled time.

21. Furthermore, you can screen, investigate, and measure the campaign performance, monitor conversions, and performance of all the networking platforms.

Closing text

The key to success of your social media campaigns is the consideration of a good marketing strategy. Therefore the result-driven steps provided above can help you prepare an exceptional strategy for the marketing of your business.

Essential Steps to Follow to Convert WordPress Category Pages into a Landing Page

Going back to the recent past, we are reminded of the ways involved in changing of the pages of the WordPress category into the landing pages. The WordPress development was far more complicated in the past than in the present era. Thanks to a pair of plug-ins that have made the procedure a lot easier than ever before. The new techniques are highly efficient in converting the often so neglected pages into optimized ones.

Transforming the category pages into landing can prove to be better while utilizing the same technique. This can be a lot beneficial than using the tags alone. While discussing this topic, the biggest matter of concern would be a duplicate content. But, that is not a subject to be chewed upon if you have compiled a variety of topics on your blog.

The issue regarding the existence of a duplicate content becomes almost obsolete if the homepage of your blog offers to the visitors something more than just a blog-style list of the recent uploads.

Techniques employed in the conversion

There are a series of techniques involved in the conversion of category pages into landing pages some of which have been discussed below.

1. Structure the category pages

The blogs must be structured in such a way so that descriptions of your posts are displayed on the initial page of the segment; you can conceal them in the following pages with the aid of necessary and effective plug-ins.
The initial page of your site must mandatorily have INDEX and FOLLOW with regard to each segment.
The theme of the content must be customized in such a way so as to tag with only one element of the page.

2. Employ distinctive post quotations

Majority of the modern themes in WordPress development have already been using the post excerpts in order to frame a blog. Most of the issues regarding facsimile content can be resolved by displaying excerpts through the alteration settings for the category pages. You can also employ the thumbnails of the tailored images to highlight each post and embolden the visitors to click-through.

3. Evaluate text-selection and category name

Owing to the conversion of the WordPress category pages the name and link text must be evaluated. It is quite obvious that there will be as many internal links as the number of posts. This includes the breadcrumbs and those that emerge at the first and concluding part of each post.

But, there must be a wise utilization of these links. It is worth knowing that the category page is the lone part of the post that must include the keyword phrase in the form of the heading, or target the individual keywords. The categorization must be made in a tiered structure.

Just focusing on the popular search engine is not recommended here; rather try to realize the ways in which you quest for information and the ways in which you can classify your stuff thereby making it easier for your visitors to find their much sought after topics on your website.

4. Introduce descriptions on the category page

The category description must be written in a specific manner which you can use throughout your website for that category. Something innovative must be tried rather than just specifying the location of the related posts. Provide your visitors with a chance to land on your page by transforming the category pages into landing pages.

The description written for a category must be able to sell off a portion of your blog or site. The description must include at least two paragraphs about the owner of the site, the site in itself and the topic. Some information about the posts must be included so as to ascertain the reliability of the website.

Owing to the introduction of a meta-description, a brief and authentic version of the description is added, which is again made possible by the WordPress SEO.

5. Prevailing posts must be restructured

Reassessing your posts at regular interval is necessary for WordPress development. The quotes and passages must be updated and transformed into invitations that would lure the visitor to return to your website and go through each post again and again. One must also know that the quotes would be appearing on the category pages of the WordPress.

The keyword or the category name must be included after restructuring. It must be remembered, that the quotes are going to be an integral part of the content of the chosen landing page, which on the other hand can be utilized to one’s own advantage.

Final thoughts

The visitors are often lured into the site with the help of landing pages. For that matter, the category pages of the WordPress are perfectly designed so as to grab the attention of the visitors. While investing much less endeavor, the pages can be transformed into a highly appealing platform to attract a huge amount of conversion.

Explore Few WordPress Security Plugins to Enhance Your WordPress Site’s Security

Hacking has become a child’s play in the world of the internet in the current scenario. Even the sites undergoing WordPress development are no different. Nowadays, an email id and password alone are not enough to keep a website safe from hacking. Starting from a small scale business to the renowned brands, the same inconvenience is faced by all the websites.

Moreover, the menace of hackers is followed by a set of reasons why it is essential to introduce security measures to your website:

Simple and secure backups
Firewall protection
Blocking features that obstruct spam posts
Security of the contents from getting stolen
Secured emails

The security plugins of WordPress help you secure your important documents from being in the wrong hands. Have a look at the plugins enlisted below and proceed to safeguard your sites now onwards.

Login Lockdown

It is a familiar thing for any website owner to receive notifications about logins which are suspicious. Diverse password combinations are used by the bots in pacey sequence. The plugin called Login Lockdown can be employed to set a pause after you have experienced a set of failed attempts for login.

Visit: https://wordpress.org/plugins/login-lockdown/

Wordfence Security

Amongst all the other plugins this is the most popular one available. This plugin offers a matchless defense structure while safeguarding your website from suspicious logins, virus attacks, and junk mails. This plugin is able to walk you through from the beginning by scanning through your website from the period of installation. The function of this add-on is to check if anything has been compromised on the website.

Visit: https://wordpress.org/plugins/wordfence/

Sucuri

Sucuri is another effective security feature used in WordPress development by the unconventional users whose websites are prone to hacking attacks. The features of Sucuri are matchless and beyond. The brute force safeguard offered by the plugin necessitates all the website conversions to be scanned thoroughly by the cloud proxy servers before it gains approval to enter your site.

Visit: https://wordpress.org/plugins/sucuri-scanner/

Vault Press

The creators of WordPress are extremely conscious about the liabilities of the site hence they created this security plugin. Your site definitely needs a backup so that the information is not lost with the occurrence of any menace. This add-on helps you to generate a backup for your information and within a few seconds, you will be back on the track.

Visit: https://wordpress.org/plugins/vaultpress/

Security of iTheme

This all-rounder plugin for WordPress security can actually ensure you to take care of your needs virtually. The suspicious login attempts are detected by this plugin with extreme efficacy. The most popular feature is the option named ‘Freeze’ which restricts your login page and makes you aware of any suspicious attempts to log in.

Visit: https://wordpress.org/plugins/better-wp-security/

WP Security Ninja

The hackers always think much ahead of what you actually think they can do. Therefore, utilizing such a tool like WP security Ninja can appear to be a boon for your website. You can perform a variety of safety measures on your website while making use of this plugin. It possesses some of the exceptional features which are normally not found in just any security plugin.

Visit: https://wordpress.org/plugins/security-ninja/

Google Authenticator

Nowadays, a two-step authentication procedure is mostly preferred by the security experts while setting a password. The plugin called Google authenticator provides your login attempts with a matchless defense that includes a text, app or phone call to prove your identity.

Visit: https://wordpress.org/plugins/google-authenticator/

WPS Hide Login

The WordPress site is usually attacked by the hackers through bots while trying to log in for innumerable times in a typical login page. This is one of the most common ways to hack your website. But, WPS Hide Login provides you with an additional security by transferring the usual WP login URL to one of your choices. This means that this plugin usually hides your login page, thereafter securing it from the hackers.

Visit: https://wordpress.org/plugins/wps-hide-login/

WordPress Security audit log

If you are a professional WordPress user and possess a much higher knowledge of potential hacking threats on WP then this plugin would be the most useful one for you. Whatever is occurring behind the scene of your website is being supervised by WordPress Security audit log. A single click on the scan button will go through the activities within seconds and display the problem spots of your website.

Visit: https://wordpress.org/plugins/wp-security-audit-log/

Updraft Plus WP Backup plugin

This unique plugin is helpful in concealing the backups of your site and requirement for restoration. It supports cloud backup of your website. The use of this add-on ensures one-time or automatic backups at ease. You can even restore a site to its previous setting.

Visit: https://wordpress.org/plugins/updraftplus/

Wrapping up

It is extremely important to provide a high-level defense to your website in the present era when hacking has become a common menace. When you have chosen to impart your website a WordPress development, do not hold back on providing matchless protection to your invaluable information using the security features of WordPress.

Quintessential WordPress Plugins You Should Install To Revamp Your Site

In order to maximize the functionality of WordPress, a user needs to add some essential plugins which are great to whip up a professional website and help you take your online business to the next level. To deliver a better user experience through the WordPress development, adding plugins become really quintessential.

So, here is a collection of the must-have plugins for WordPress that will build a better online presence, taking the site from good to great.

1. Akismet

Visit : https://wordpress.org/plugins/akismet/

This is a great plugin built by the WordPress builders and is useful for safeguarding your WP security. This is a default one which gets installed along with a new site core installation. This anti-spam plugin checks every comment and filters out the spam ones.

For every comment, you will get a status history from this plugin so you can even know about the spam comments that have been filtered out by the moderator or Akismet. For a personal website or blogs, you can use it for free whereas you need to have a monthly subscription for business websites. The premium plans offer additional security alongside spam protection.

2. Yoast SEO

Visit : https://wordpress.org/plugins/wordpress-seo/

A relevant traffic comes from the search engines and a potential amount of traffic helps drive more clients. And this is only possible if you opt for Search Engine Optimization for your website.

Using Yoast SEO, you can lay your hands on a pretty famous SEO plugin that is downloaded by millions of users. Albeit WordPress is born-prepared for SEO, it’s better to enhance it more and rule the SERPs like a leader.

This WP plugin maintains the technical SEO, with the inclusion of Meta and link elements, XML sitemaps, RSS optimization, breadcrumbs, etc. Using this plugin, you don’t require struggling for clinching a great ranking; you can simply produce amazing content utilizing this one.

3. Jetpack

Visit: https://wordpress.org/plugins/jetpack/

Jetpack provides with a suite of strong and useful features for a better WordPress development. Enhanced site functionality, improved security, ample amount of content tools, and engagement features of visitors are all included in this plugin.

Others features are social sharing, spam-free comments, posts by email, related posts, and so forth. This plugin, in fact, provides the option of mobile themes which is responsive and lightweight, ideal for mobile devices.

4. W3 Total Cache

Visit: https://wordpress.org/plugins/w3-total-cache/

One of the most significant SEO factors is speed. The speedy sites rank higher in search engines; this implies more visitors for the commercial website and ultimately more conversions as well. W3 Total Cache plugin helps you serve cached and compressed files to the visitors. This eliminates the pressure on the server which makes your website faster.

5. MailChimp for WordPress

Visit: https://wordpress.org/plugins/mailchimp-for-wp/

This is one of the most famous email marketing solutions for handling emails, subscribers and track results in a bulk. Undoubtedly, this is an amazing marketing tool for the business owners and webmasters. In order to integrate MailChimp for your WP site, you can opt for this free plugin that enables adding a nice subscription form on your WordPress blog. You can try the premium version if you want this for commercial need.

MailChimp for WP helps build nice opt-in forms for adding more potential subscribers to your mailing list. Also, you can simply integrate this plugin with other forms on your website like checkout form, comment or contact form. It assists all the prime form plugins such as WooCommerce, Contact Form 7, etc. Hence, install this one to start an immediate email campaign.

6. Google XML Sitemaps

Visit: https://wordpress.org/plugins/google-sitemap-generator/

This quintessential plugin automatically creates an XML sitemap for your WP website. In order to allow search engines to better index your WP blog, you should have an XML sitemap. Web crawlers can view your site’s structure with the sitemap and can retrieve more effective results. Search engines like Google, Yahoo, and Bing will get notification each time you make a post regarding your fresh content

7. Contact Form 7

Visit: https://wordpress.org/plugins/contact-form-7/

Through this plugin, you can create and manage multiple contact forms. You don’t require additional coding with this plugin as the mail and form contents can be customized easily through its settings. This plugin additionally supports Akismet filtering CAPTCHA, and Ajax-powered submitting for helping with spam.

8. Yet Another Related Posts Plugin (YARPP)

Visit: https://wordpress.org/plugins/yet-another-related-posts-plugin/

The YARPP plugin can showcase a list of pages or posts which are related to the recent post. This plugin gives a great chance for the readers for seeing other appropriate content from the website. Users can showcase only content found on their website or just can generate extra money by showcasing the sponsored content.

Wrapping up

So, this is the list of quintessential plugins for a better WordPress development. There are definitely a lot of plugins out there, which implies we possibly have missed out your favorite one. However, we hope you will find the above-mentioned list useful to you.

Explore the Best Ways of Web Development to Enhance Your Online Presence

A website can better be explained as a collection of individual documents prepared with the help of text, colors, graphics, and these factors are formatted together to build a complete user experience. A comprehensive term for the work involved in building a site for personal or private connection is known to be web development.

In the recent times, it refers to the creation of Content Management System or CMS. You need not have a robust technical knowledge in order to avail the prime benefit of CMS, which allows even a non-technical person to build a site effectively.

A successful website is more than a digital brochure. It is worth the effort to create a functional, streamlined and well-designed website while it can be tough to achieve it. The improvement of the bottom line, however, coincides with the improvement of customer experience on your website. It has been revealed by a study that the assumed trustworthiness is affected by not the content of the website but the design of it. Few of the ways to build a better website has been enumerated below.

1. Unique design should be planned

In the web development of a small business, the typical and most important part is the homepage. This is the first thing a potential customer would seek for, in your website. You keep the answers to the critical questions, to be asked by the visitors of your site, in store.

The possible questions can be about what you are, what your business is all about and what benefits can they yield from your website. Your website is believed to be the prime potential point, with a huge section of 81% of shoppers who intend to conduct an online research before buying a product and the number of client reaches to 94% when they in the B2B market.

Creating an impression must be considered while communicating with your potential customers. The trick to creating a unique design for your website is to consider not overloading your homepage with irrelevant content and stick to the text limit of 120 words.

2. Keep everything simple

In order to make a website optimal for any device that your visitor might be using, it should be kept simple and clean. The use of features like Flash Animation and navigation which are designed for large monitors should be avoided.

3. Content is the critical part

A content that has no efficiency to keep the visitors engrossed can ruin the traffic of your site. The importance of well-written subheads or headlines should be regarded, as it is this powerful factor which enables the visitors to choose between reading and leaving the website.

The relevance of the content must be assured. The factors which help you keep the visitors engaged and active are business hours, production information, new articles, price changes and white papers. Avoiding of random content is highly recommended.

4. Access to site must be easy

The disabilities and difficulties of the viewers who happen to visit your website should be considered. It must be remembered the people who visit your site can have the disability like color blindness or some of the people might have slow internet connection. Therefore, to make your website easily accessible to such visitors a unique design and plan are commendable.

5. SEO and SEM not to be forgotten

The Search Engine Optimization and Search Engine Marketing factors should not be ignored as these campaigns can leverage the growth of your small business. The highly specialized fields require a considerable investment of time to learn. There are a huge number of professionals who can help you to optimize your site on search engine.

The success of your website can be hugely impacted on with the execution of SEO and SEM strategies.

6. Ensure a great user experience through organization

Your prospective customers characteristically look for specific information. Most of the pages are being skimmed quickly by the visitors and they do not even read the pages wholly. The success of a website is inevitable when it presents information in an organized and orderly manner. But a site which appears to be unorganized or chaotic cannot attract the interest of a reader.

7. Consider the site loading time

The audit of your site’s performance must be made on a daily basis to check

Site speed
Text and images continuity
Load times
Correct formatting

While browsing through sites, people often become impatient and it is the slow load times which determine whether a visitor will buy your products or not.

Conclusion

When the web development is done in a proper way, it is likely to fetch you immense profit in your business by attracting potential visitors. Therefore, develop a unique plan, follow the best practices of web design and pull them together to present your buyers an exclusive user experience.